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How often do you go the second page of the search results?

Never, eh?

That's why you should optimize for search engines: so users can actually find you when they're looking for you.

Before we start...

How do search engines work?

Search engines like Google index your websites, along with billions of others, to help their users find the content and the answers they are looking for.

To do so, they have computer bots download the source code of every page, analyze its contents, and then extract all of the links inside to find more webpages to "read". This process is known as crawling.

Then, they can figure out which pages are more relevant to their users by seeing which ones attract more clicks and keep people reading. This allows them to sort their search results to best help their users.

Got it! So...

How can I get to the first page of Google?

The first step is to make sure search engines can crawl your site. To do so, make sure you're not blocking them in your robots.txt or your robots meta tags.

Then, you can start looking at your content. You have to make interesting and helpful content that will satisfy your visitors. It's also important to keep in mind the terms people use and search for when writing copy for your website.

If we had built this entire webpage around the term "seeking mechanism enhancements", it wouldn't rank nearly as nicely on search engines, because no one uses this term: they use SEO, or "Search Engine Optimization".

Once your content is done, there are many things you can do to help search engines understand it:

  • Adding unique and relevant meta descriptions
  • Using readable URLs
  • Linking to other websites
  • Using headings and semantic HTML
  • Adding structured content

... and much, much more.

That sounds like it'll take a while...

Is there a way to speed up search engine optimization?

Glad you asked!

When it comes to writing content, there are tips and tricks, but there's no shortcut: you need to spend time coming up with interesting things for your visitors to read.

For the technical aspect, however, there is a way to easily check how you're doing and what you could improve.

Koalati's on-site SEO tool scans your entire website automatically, and gives you recommendations on areas where improvements could be made.

Meta descriptions, titles, URLs, headings, and more: all these things are analyzed by our platform.

Plus, we keep updating it to add more recommendations as standards and search engine algorithms change, so you can stay up-to-date at all times.